Benchmarks
Net Revenue Retention (NRR)
NRR only means something against a comparable cohort. Private B2B SaaS clusters around 101% at the median, public software runs higher near 108%, and the number climbs with deal size — from roughly 97% for SMB accounts under $25K ACV to about 118% for enterprise deals over $100K. Benchmark by contract value and company stage, not against public-company headlines.
What is NRR (Net Revenue Retention)? Read the definitionBenchmarks describe other teams, not yours. Read them as a sanity check on direction, not a target to hit — the right number depends on your channel mix, customers, and how you define the metric.
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