Benchmarks
Net Promoter Score (NPS)
NPS varies widely by industry; above 0 is positive, 30+ is good, 50+ is excellent, so always compare against your sector rather than a universal bar.
What is NPS (Net Promoter Score)? Read the definition| Figure | Segment | Source | Year |
|---|---|---|---|
| 68 | Financial services | Retently, 2026 NPS Benchmarks by Industry | 2026 |
| 68 | Consulting | Retently, 2026 NPS Benchmarks by Industry | 2026 |
| 63 | Technology & services | Retently, 2026 NPS Benchmarks by Industry | 2026 |
| 61 | E-commerce & retail | Retently, 2026 NPS Benchmarks by Industry | 2026 |
| 41 | B2B software & SaaS | Retently, 2026 NPS Benchmarks by Industry | 2026 |
| 37 | Healthcare | Retently, 2026 NPS Benchmarks by Industry | 2026 |
| +17 | Cross-customer average | Nicereply, Benchmarking CSAT/NPS/CES | 2021 |
Benchmarks describe other teams, not yours. Read them as a sanity check on direction, not a target to hit — the right number depends on your channel mix, customers, and how you define the metric.
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